I/PRO INTERACTIVE AUDIT FOR ONE MONTH PERIOD
APRIL - JUNE 2005
I/PRO
735 Montgomery, Suite 300
San Francisco, CA 94111
Phone: (415) 512-7470
Fax: (415) 512-7996 http://www.ipro.com
Jupitermedia Corporation
23 Old Kings Highway South
Darien, CT 06820
Phone (203) 662-2800
Fax (203) 655-4686 JupiterOnlineMedia
PURPOSE
This I/PRO Interactive Audit provides an independently validated summary of census data based on the log files or page tags provided
by the site. This audit is a consistent, conservative report of site activity that is reviewed and validated by I/PRO's Audit Analysts.
SITE CONTENT
JupiterOnlineMedia is the online division of Jupitermedia Corporation (Nasdaq: JUPM). JupiterOnlineMedia operates four distinct online networks: internet.com
and EarthWeb.com for IT professionals; DevX.com for developers; and Graphics.com for graphics professionals. JupiterOnlineMedia properties
include more than 150 Web sites and nearly 150 e-mail newsletters.
JupiterOnlineMedia
April - June 2005
TOTAL MONTHLY ACTIVITY
Page Requests
349,432,792
Average Daily Page Requests
3,839,921
Note 1: Requests for PDF files are included in this report. Each PDF file downloaded counts as a single request and does not reflect the actual number of
pages within the PDF file. ADDITIONAL DATA: Traffic generated from AvantGo is being reported separately on this audit report. AvantGo provides a service that uses a robotic-like
agent to collect the site's web content and stores a modified version on the AvantGo servers. The modified web content is served to a user of a Personal
Digital Assistant (PDA), like the Palm Pilots. The content collected by AvantGo is served to the user's PDA, but not all of this content has necessarily been
requested by the end user. Therefore, we have discounted the total activity from AvantGo, as we are unable to determine what page requests were made by the
end user. AvantGo traffic is not included in the total number of page requests
Total number of pages served to AvantGo - 9,536,307
TOTAL MONTHLY ACTIVITY FOR THE PERIOD
Month of Year
Page Requests
Percentage of Page Requests
April
111,360,630
31.9%
May
120,569,453
34.5%
June
117,502,709
33.6%
TOTAL
349,432,792
100.0%
INDEPENDENT AUDITORS' OPINION
I/PRO has examined the log files or page tags of this Web site for the period covered by this report.
I/PRO's examinationof site usage, and accurate tracking by log file or page tag was made in accordance
with generally accepted auditing standards and accordingly included tests and confirmations of actual
access by site's users. I/PRO used multiple software analysis tools for this Web site audit. Based on
such examination, it is I/PRO's opinion that the statements set forth in this report present fairly and
accurately the access of this Web site in conformance with generally accepted auditing principles.
May 1, 2005
May 2, 2005
May 3, 2005
May 4, 2005
May 5, 2005
May 6, 2005
May 7, 2005
May 8, 2005
May 9, 2005
May 10, 2005
May 11, 2005
May 12, 2005
May 13, 2005
May 14, 2005
May 15, 2005
May 16, 2005
May 17, 2005
May 18, 2005
May 19, 2005
May 20, 2005
May 21, 2005
May 22, 2005
May 23, 2005
May 24, 2005
May 25, 2005
May 26, 2005
May 27, 2005
May 28, 2005
May 29, 2005
May 30, 2005
May 31, 2005
Jun 1, 2005
Jun 2, 2005
Jun 3, 2005
Jun 4, 2005
Jun 5, 2005
Jun 6, 2005
Jun 7, 2005
Jun 8, 2005
Jun 9, 2005
Jun 10, 2005
Jun 11, 2005
Jun 12, 2005
Jun 13, 2005
Jun 14, 2005
Jun 15, 2005
Jun 16, 2005
Jun 17, 2005
Jun 18, 2005
Jun 19, 2005
Jun 20, 2005
Jun 21, 2005
Jun 22, 2005
Jun 23, 2005
Jun 24, 2005
Jun 25, 2005
Jun 26, 2005
Jun 27, 2005
Jun 28, 2005
Jun 29, 2005
Jun 30, 2005
TOTAL HOURLY PAGE REQUESTS FOR THE PERIOD (Local Site Time = Eastern)
Hour of Day
Page Requests
12:00 A.M.
25,777,556.00
01:00 A.M.
10,580,564.00
02:00 A.M.
11,064,954.00
03:00 A.M.
12,013,910.00
04:00 A.M.
12,715,820.00
05:00 A.M.
12,251,566.00
06:00 A.M.
13,045,436.00
07:00 A.M.
13,820,218.00
08:00 A.M.
15,281,491.00
09:00 A.M.
16,274,328.00
10:00 A.M.
16,898,057.00
11:00 A.M.
17,362,246.00
12:00 P.M.
17,633,815.00
01:00 P.M.
18,337,708.00
02:00 P.M.
18,123,301.00
03:00 P.M.
17,796,711.00
04:00 P.M.
16,846,858.00
05:00 P.M.
15,520,709.00
06:00 P.M.
14,170,982.00
07:00 P.M.
13,040,193.00
08:00 P.M.
12,145,207.00
09:00 P.M.
11,221,526.00
10:00 P.M.
10,025,234.00
11:00 P.M.
7,484,402.00
TOTAL
349,432,792
GLOSSARY
TERMS FOUND IN I/PRO REPORTS
Visitor
A user who interacts with a Web site. I/PRO uses Unique IP Addresses with heuristic statistical modeling to identify a visitor.
Visits
A series of requests, identified by the user's unique, persistent and pervasive cookie, or a unique identifier obtained through some form of user
registration or identification system, without 30 consecutive minutes of inactivity.
Unique Visitors
The number of different users, identified by the user's unique, persistent and pervasive cookie or unique identifier who visit a site within a specific time period (for instance a month).
Page Requests
The act of a user directing the web browser to "get" a page from a site, and the transmittal of that page to the user. A page may include text,
graphics, Java applets, or other elements. Page Requests are not a measurement of hits. Page Requests do not include hits to images. Multiple
frames on a page are reduced to one Page Request, in most cases the content frame. All passive requests, such as auto-refreshing and pushed
content (a pop-up that is not actively requested) are not considered to be Page Requests.
Ad Impression
The request of an advertising element as a direct result of a visitor's action, as recorded by the advertisement server software.
Click-Through
The opportunity for a visitor to be transferred to a location by clicking on an advertisement, as recorded by the server.
Click-Through Rate
Clicks divided by Ad Requests.
OTHER TERMS THAT AFFECT WEB MEASUREMENT
Unqualified Usage
Any web server requests which were not fully delivered, or which delivered an error (for example, File Not Found, or Permission Denied). In addition,
usage which evidence suggests has been delivered to a non-human (for example a spider or robot) is unqualified. I/PRO removes all unqualified
activity from its audited reports.
Local Usage
Activity generated by IP addresses associated to the Web site. I/PRO removes all local usage from its audited reports.
Browser Caching
The procedure whereby a Web site's content is uploaded by a service (e.g. AOL) or organization (e.g. a company). This allows the data to be
served to users more efficiently and quickly. When a user visits or revisits a page, their browser might display the page from the uploaded content,
rather than from a site's web server. As a result, web servers may undercount the number of times a page or advertisement has been viewed.
Proxy Caching
The storing of downloaded pages by a proxy server. A proxy server works as a receptacle of frequently requested files on the Internet, so that
several users may download the same object while using less bandwidth. As a result, web servers may undercount the number of times a page
or advertisement has been viewed.
