All Internet.com sites accommodate several sizes of banner creatives. We accept a wide variety of rich media creative units.
All banners must conform to the following specifications:
| Standard Creative Units |
Max File Size |
Banner Size Specifications |
| Leaderboard |
25K |
728 x 90 pixels |
|
| Large Rectangle |
50K |
336 x 280 pixels |
|
| Wide Skyscraper |
35K |
120 x 600 pixels |
|
| Square Button |
15K |
125 x 125 pixels |
|
| Button |
5K |
120 x 30 pixels |
|
| CIU (Content Integration Unit) |
Text Ad |
200 characters (including spaces) |
|
| Featured Links |
Text Ad |
100 characters (including spaces) |
All interactive ads must be initiated by a user's action. The user must either mouse over or click on the ad before the ad can play video, play sound, display drop down menu or any other interaction.
Third Party Ad Serving
Internet.com has tested and will accept third party ads from AdForce, AdKnowledge, Bluestreak, DoubleClick, Enliven, MatchLogic, Mediaplex, Real Media, Pointroll and Eyeblaster. Any new third party ad serving technology will require 5-business day testing period. In order to count clicks on 3rd party rich media creatives, the 3rd party ad server needs to set up the click function prior to sending the ad tags.
Targeting
Internet.com can target by country, top level domain, U.S. geographical regions and browser type. Targeting by top level domain, U.S. geographical region and browser type can only be sold by impression goal with no guaranteed date range.
Testing
Internet.com requires 5 business days for testing of Rich Media and 10 business days for testing of new technology banners.
Reporting
Reports detailing campaign performance are available online. Your sales representative will provide you with a login and password for each campaign.
Creative Limits
Internet.com has a maximum of 3 banners or unique URLs per placement.
Creative Modifications
When necessary, Internet.com may make the following modifications to a creative:
Change the name of the file.
Add a re-direct to our servers to the click-thru URL so that our ad server can count clicks.
Add a command to open a new browser window when users click.
Add a 1x1 pixel to all HTML banners to allow our ad server to count impressions.
Counting Impressions & Clicks, Spider Filtering
Internet.com counts impressions only when a creative is viewable in a user's browser. Clicks are recorded at the moment it writes the 'redirect' to the socket. We employ aggressive spider filtering detection methods for both impressions and clicks.
We accept the following creative formats:
| Type |
Format |
Specifications |
| Simple Creative |
GIF
GIF 89
JPEG |
Animation is accepted with no looping limit.
There must be at least a 1 second delay between frames. |
|
| Rich Media |
Flash/Shockwave |
Since not all browsers support Flash/Shockwave, banner code must be degradable Flash 6 or less and must serve a backup GIF file. Internet.com does not allow banners to automatically download plug-ins or ask the user to download plug-ins. If the ad is 3rd party served, the advertiser must implement code in their ad that automatically recognizes whether or not the required plug-in is installed. If the plug-in is not detected, a back-up .gif ad must be served. If the ad is not 3rd party served, the client must provide .swf and .gif file. Advertisers must not modify the Menu command in the html which specifies what type of menu the viewer receives when right-clicking (Windows) or command-clicking (Macintosh) the movie area in the browser, this must be left to the default of True. Clients must provide .swf and .gif.
Since click through locations must be hard coded into Flash movies, we cannot track click
through results on Flash/Shockwave banners unless the advertiser adds the necessary redirect string to the click through variable. Please contact your local sales rep for the OAS
Flash Procedure document for further information. |
|
| HTML |
In order for us to track clicks, please use the "GET" method for form submission.
Due to the differences in how Macintosh and PCs render pop-up menus and text entry fields,
please allow extra horizontal space so that they do not extend beyond their intended width or height. |
|
| Inline Frames (I-Frames) |
We accept I-Frame/Javascript. Due to some Netscape browser limitations, we will not accept any banners with I-layer code. |
|
| Java |
Since all browsers do not support Java, and the user can disable it, banner codes must be degradable and must serve a backup GIF file. |
|
| Streaming Video |
Streaming video banners must be kept under the maximum allowed file size. We require 10-day testing period for all streaming video banners. |
|
| Real Audio |
Audio banners must be initiated by a users' action. The user must mouse over or click on the banner before any sound is played. |
|
| Pop-up/Pop-under |
We will accept Pop-up/Pop-under Window and expandable banners Expandable on a case-by-case basis, depending on the site. Expansion of banners must be initiated by a users' action. Please speak to your local sales representative for further information. |
Submission Instructions
Submit banner creative to:
banners@internet.com
Include live linking URL and ALT text.
(ALT text may not exceed 55 characters including spaces).
We require 2 business days for implementation of campaigns and creative refreshes.
